4 Most Common Website Design Mistakes

Think of something that you need additional information on. Look for that thing on Google or any other search engine. Click on one or more links that most probably contain what you are looking for.

How many seconds, minutes or hours pass before you find what you are looking for? How difficult or simple is it to navigate the websites?

There are four main mistakes that are made when designing websites. They include;

Lack of responsive design Reliance on free web designers Failure to incorporate actual design elements Improper use of, or lack of headers, footers and sidebars

Lack of responsive design

Are you aware than more than 40% of people across the world surf the internet using tablets and smartphones?. Therefore, it’s very important for organizations to have websites that can optimally display on the aforementioned hand-held devices.

According to recently-conducted scientific studies, responsive web design was used to create not more than 17% of the nearly 900 million websites across the world. For this reason, those who are involved in the generation of online leads face a big challenge, especially because Google, the giant search engine, introduced an update that punishes non-responsive websites in case of searches conducted using tablets and smartphones.

Reliance on free web designers

There are numerous drag & drop web-building applications that allegedly allow interested users to build and launch their websites within a few minutes. These apps are offered by many companies at little or no cost.

The main disadvantage of this option is that each of the design facets incorporates numerous lines to the main back end code. Consequently, loading time of the website significantly reduces. It can also result into countless errors as well as severe performance issues.

If financial resources are inadequate, why don’t you just buy a premium theme with already existing components of your choice? 

Up-work gives you access to uncountable web designers who are capable of customizing your theme to suit your tastes and preferences.

Failure to incorporate actual design elements

It’s not advisable for an organization to completely go overboard, or absolutely ignore design components of its website. Excessive and unnecessary customization can result in the aforementioned problems (slow loading time, numerous errors and grave performance issues). Additionally, visitors’ attention may be drawn away from useful content.

On the other hand, prospective visitors to websites that have very few or absolutely no design features may find the sites boring and unattractive. Therefore, it’s important to strike a balance.

Ideally, a website should be designed to prompt visitors to take actions such as to buy commodities or request for certain information.

Improper use of, or lack of headers, footers and sidebars

Most people think that headings, sidebars and footers, among others, should only be used when placing advertisements. This assumption is absolutely wrong. They can be used to display normal content.

On the other hand, most visitors are dejected if they come across websites with numerous banners and advertisements, especially if such websites offer no other valuable content.

Why Web Designing is not a demise profession

1. Net security And maintenance
Vulnerability in protection may either leak touchy knowledge of purchasers or infect the computer systems of the website viewers. Therefore, one of the crucial specifications a corporation have got to don’t forget in choosing an search engine optimisation company or web clothier is the renovation of their website and the frequency of security updates. Given that no longer many folks are technically intelligent to patch up the safety of their internet sites and participate in upkeep events they require the offerings of a professional web designer. Difficult web pages similar to those who accumulate purchasers know-how or the e-commerce web pages, require having an skilled net designer who is at all times up to date.

2. Specialized net features
With the fast evolution of technology, virtually something that we do on a day-to-day basis is linked to use the internet net design and progress has no longer left untouched. This, therefore, means that the potential and advantage of any internet developer must evolve like for example Design Agencies Hampshire. Net builders need to diversify their capabilities to learn new expertise corresponding to android coding, personalized running a blog, and personalized apps amongst others. To claim the least net design is not a loss of life profession however an evolving one just like any other.

3. Online Branding and advertising knowledge.
Having a digital advertising approach facilitates an efficient budgeting of the essential advertising and marketing hobbies, the proper online advertising and marketing routine and the scheduling of correct content material distribution. Although there are advertising planners which can be comfortably available on the online platform, the potential and expertise of a web designer who is an lively aid to get the pleasant out of your advertising activities.

4. Internet Design As An artwork
net design is still doable as a career to people who find themselves willing to learn new suggestions and incorporate them into their designs. At present people talk about user expertise to consult the suppose, look, and the content that the internet site tourist count on when they visit a specified internet site. Elements reminiscent of fonts, backgrounds, infographics, colour schemes, videos, and layouts will proceed to increase in importance in internet design. For this reason, net designing remains a achievable profession to those who take the possibility to be trained.

5. Nice vs average web sites.
A giant share of the content material that is determined on the internet today is produced with the aid of a framework comparable to Drupal, WordPress, Blogger and every other. These frameworks just provide typical as opposed to excellent web pages that are foundational and shortcuts that enable you to avoid wasting money and time. The online technological advancement in the last decade has made ready made templates of virtually something feasible. There are actually subject matters with templates for any kind of website you could suppose.

Bitcoin blockchain technology

Top banks are now embracing the use of Bitcoin blockchain technology. The leading banks in the world are opting for the technology used to underpin the virtual currency, Bitcoin. Some of the banks that are considering this option include Goldman Sachs, Barclays, and six more. The system records who spends what Bitcoins in a computer that is about a ledger. The reason why banks are considering this method is because it is not easily hacked or interfered by fraudsters. The system also promotes transparency, and it speeds up the trading system.

The Blockchain Bitcoin technology project
The scheme to test the Blockchain Bitcoin technology is spearheaded by R3. R3 is a financial technology firm that is well known around the world. Also, it has included nine major banks to the projects. Other than Barclays and Goldman Sachs, R3 has signed BBVA, Commonwealth Bank of Australia, Credit Suisse, Royal Bank of Scotland, State Street, JP Morgan, and UBS.
The members have held technical meetings to discuss how the system can be used to the trading arms of the banks.
Bitcoin uses the blockchain technology as a worldwide ledger that records the transactions. Each person that is associated with the virtual currency influences the verification of each deal by the system. Since more people are involved in the system, it becomes challenging for a single Bitcoin user to get fake deals approved.

In spite of the advanced system, Bitcoin has had several thefts and scandals. However, most of the hackers utilized the weakness that is on the exchanges when the coins are traded. They also exploit the digital wallets, where the coins are stored.

It is said that banks are more concerned with the technical architecture that underpins the blockchains that could be applied in their systems. The blockchain system can be used to record who bought which shares or stocks and when they bought it. It is not clear when the technology will start to take course, but it could be sooner than expected.

What is Bitcoin?
This is a digital currency that is created and managed automatically. It doesn’t have a person controlling it, and they are not printed like the standard notes. Rather, they are produced by people and use software that are used to solve mathematical questions. This is a system that is called crypto currency, an advanced money category.

How different is it from the standard currencies?
They can be used to buy things over the internet. They are more like conventional euros, dollars or yen that are traded electronically. The most common characteristics of bitcoins are their decentralized feature. This is one thing that makes it different from the regular currencies. They are not controlled by a single institution. For this reason, people will be relaxed, and it will mean that even the biggest banking institution ill is not able to control the money.

Who created Bitcoins?
The system was developed by Satoshi Nakamoto, who developed a software and called it bitcoin. The software was an electronic payment system that was based on the mathematical evidence. The notion of this system was to develop a currency that was independent of a central authority. It was also supposed to be transferable automatically, with low transaction fees.

Who prints the bitcoins?
Generally, no one prints them. They are not physically printed like by a central bank. It also makes its own rules. The banks can produce more money that will cover the national debt, for that, it will devalue the currency. The bitcoins are created electronically by a group of people that is open to joining. They are mined through a computing power in a network that is distributed. The network will process the transactions that are made with the bitcoins, which makes bitcoin an independent payment network.

What are they based on?
The regular currency has been based on silver or gold. When you give out a dollar at a bank, you will be given gold in exchange, though it was not practical. The Bitcoins, on the other hand, are not based on the gold. Instead, they are based on the mathematics.

People use software to track down a mathematical formula that helps to produce the bitcoins. These formulas are available for free, to allow any interested person to have access to them. The bitcoin software is an open source that can be accessed by anyone who is interested.

Photoshop vs Sketch: review

This review aims to give readers a broader and deeper insight on how two applications, Photoshop and Sketch, handle HTML/CSS code generation. Here’s a closer look to determine how nice and neat each software can perform this frangible task.

Tool #1: Photoshop – The Traditional Way


Adobe has further developed since CS6 through allowing their community the opportunity to build extensions, resulting to various profound extraction tools including CSS Hat and CSS3Ps which are available for free.

Photoshop is indeed a highly versatile tool, but with the rise of mobile design that has become mainstream, extraction code extensions were more prominent. It is deemed critical for the maintenance of time-efficiency when it comes to design/development workflow.


Tool #2: Sketch App – Exporting Code

Sketch App – Copy CSS attributes

Primarily a user interface design tool, the Sketch App layer styles are quite centered on CSS which is fairly easy to familiarise with, right-click, and just Copy CSS Attributes. It may be the simplest form of code extraction today that is equally effective, but this tool is relatively new and doesn’t come with a code editing app. Hence, there is no means as of the moment to extend the workflow through coding. Switching back and forth the Sketch App and your choice of code editor is the solution to bridging the gap between the styles and the codes.

Tool #3: Adobe Brackets – Extracting Code

Adobe has significantly advanced in recent months, exhibiting continuity while offering a range of mobile apps for capturing vectors, colours and brushes to portray realistic, life-like moments with the use of the camera. The captured images then quickly automatically synchronise, without any efforts on your part, with your Creative Cloud account.

Brackets is an open-source code editor built with HTML, CSS and JavaScript, targeted to be utilised by front-end developers. Despite the Live Preview capabilities and integration with Edge Web Fonts, the Brackets user interface is still limited and at its minimal setting. You are required to add-on just those features you need by getting and implementing community-built extensions. The most remarkable collaboration is actually the relationship between Brackets and Photoshop, which makes a big difference.

Importing Photoshop Documents directly into Brackets

Right from the release of Brackets 1.0 (same time when Adobe decided to drop their Edge Code fork and go with the name Brackets), web developers were enabled to import Photoshop documents into Brackets. It can be done directly and design information can be quickly extracted during coding. This involves colours, fonts and other CSS attributes, impressively even if Photoshop is not actually installed on your computer.

Moreover, a subscriber of Creative Cloud can simply send you a shared link which can be easily copied into Brackets. This makes initiating the extraction possible without even having to save the file itself. How?

To start off, locate the right sidebar then click on the tooltip Extract for Brackets icon. A sample Photoshop document will appear which hold all layers intact. You can toggle the layers on and off, same way you would if you were within the Photoshop App itself. There is almost no learning curve since Brackets does a great job of a comprehensive yet simple on-boarding instructions to help you through.

Getting the Distance Between Two Layers

The distance between two layers can be measured by utilising the Sketch App. Just click on the first layer while you press and hold Shift, then simultaneously click on the second layer. Pretty easy and intuitive. You can do the same thing in Extract for Brackets, copy the value to the clipboard, then use it in your stylesheet without ever leaving the app.

Performing a Rapid-Code with CSS Hinting

CSS hinting is an excellent feature which clearly displays the constant development of Brackets, though Dreamweaver CC is running alongside the race.

To choose a layer from the PSD to extract all of its styles, select a layer first. Next, switch to a stylesheet. Once the right timing to declare a style arises, Brackets will typically suggest circumstantial code hints based on what you are typing. It can also suggest pre-defined values based on your selected layer.

However, keep in mind that it does not auto-prefix style attributes corresponding to the browsers vendor, and an extension would be necessary if you need this feature.

The Bottom Line

Sketch 3

Sketch App and Photoshop have been long contenders in the field. Photoshop being a renowned, huge multi-purpose tool brimming with features that some find overly packed for the average user interface designer. Well, it surely has two things that the Sketch App is lacking, which are continuity and collaboration.

The ability to convert a PSD to CSS code in a simplified and smart split-screen style workflow, without even having PSD on your computer is the best collaborative feature of all. The best part is, it doesn’t matter if you have Photoshop or a Creative Cloud subscription, since Brackets remain absolutely free.

Web Design on SEO

Many companies believe that web design should be an isolated part in their marketing strategies. This is one myth that should be done away with for web design encompasses so much more than just adding aesthetic value. It affects SEO, branding, traffic, conversion rates and your internet presence in general.

Web designer Joseph Putnam emphasizes the importance of a good website in one of his blog posts. Many businesses and professionals acknowledge that web design is important; but they really don’t have a solid reason as to why. Putnam himself was faced with the challenge of explaining to a client why this aspect is so important. This is what pushed him into doing deeper research for future reference.

Web design is fundamental and impactful for every business.

Why is a good web design important?

In his quest for finding the perfect answer to this question, Putnam did a study on the Trust and Mistrust of Online health Sites. This study was aimed at establishing whether certain content factors and design elements influenced trust among the visitors of health websites.

The study revealed design elements are more influential than content when it comes to mistrust. When the visitors were asked why they showed mistrust to a website, majority of the comments pointed to issues related to web design elements. Only 6 percent raised comments relating to specific content. The same basic principle can be applied in websites of different niches and not only health-related.

The study participants also pointed out the following elements to contributing towards the mistrust of a website:

  • Busy or complicated layouts
  • Pop-up ads
  • Flamboyant ads
  • Small print that’s not easy to read
  • Lackluster web design
  • Slow load times and intros

Web design might be most important but the significance of content cannot be ignored. The study participants were asked as to why they trusted certain websites. 83 percent of the answers showed that content played a major role. Many said they loved sites that were informative, clear, unbiased, fresh and relevant. Sites that provided answers for frequently asked questions and age-specific information were among the popular ones.

Extensive effects of web design

Content and web design go hand in hand. They are both incredibly important. Without proper web design, your visitors won’t be attracted enough to read the contents of the site. Darryl Stevens, the CEO of digiTech states that for web design to propel, it must be viewed through the lens of your entire business. Remember that design is not just for aesthetic purposes; it also influences other important areas of your business such as branding, conversion rates and SEO.

How Web Design and SEO co-relate

You have to think long-term when looking at web design with SEO in mind. With each passing day there are many trends emerging but your brand and online presence will last longer. In as much as it is not advisable to spend a lot of time focusing on momentary design trends, don’t ignore current styles.

The parallax design is one of the most recent trends that is popular. Users prefer it for it enables them to scroll through content while website owners prefer it for its ability to keep users engaged. However search engines are not big fans as such of these designs. When you eliminate the traditional structure the search engine is used to, you will raise alarm bells. You will also be spreading out an entire website full of important keywords over one URL. The parallax design might entice visitors today, but in future it might bring negative effects to your site.

A responsive web design is mandatory. The future of internet searches is heading towards the mobile direction. That said, sites that invest in responsive web designs will be reap enormously when it comes to working with search engines. Not only will you be reducing the risks of running two websites, you will also be lowering any chances of bounce rates.

The above are just a few examples on how web design influences SEO. There are however other factors to keep in mind; such as the amount of Flash and the structure of your HTML. Bear in mind that every aspect of design has the power to influence how you rank on search engines.

Branding in terms of Web Design

When it comes to analyzing branding in terms of web design, remember that your web design is not your brand. It is however one of the elements in your brand that can help you build trust with your audience.

Jared M. Spool, a researcher states that branding is a long term investment that grows over time with an aim of making people gain trust in a product or service. He further adds that brands are perceptions and its elements such as logos, names, tag lines, packaging and trademarks are shortcuts to those perceptions.

Many industry players will agree with Spool since it’s a known fact that consumers are attracted to brands they can trust. A product with high brand strength is more likely to be bought. When you look at this from a web design perspective it is clear that your choice of design elements will affect your marketing position and overall branding strategy directly.

The relationship between web design and conversion rates

If you want to understand how web design affects conversion rates, thoughtfulness should be paid to the following fundamentals:


Websites that are not easy to navigate through are not attractive enough to visitors. Intuitive sites on the other hand encourage users to continue browsing.


An info graphic done by ZippyCart.com shows that the type of wording you use in a call-to-action ad will have a direct impact on the conversion rates. For instance the use of the word free when asking people to download or sign up for something has been proven to increase conversion rates by as much as 4.2 percent.


Color and perception matters. Big, red and bold is effective for headlines while navy builds a feeling of trust when used in a call-to-action button.

Every business owner or professional with a website should take time to understand the impact of web design. It plays a big part in influencing how consumers everywhere perceive your brand.